The Fragrance World
Organic traffic grew over 8X
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Organic Traffic Growth
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Keywords
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Referring Domains
Client
Before we partnered with TFW they had done zero SEO work, aside from actually having a website live. TFW relied solely on paid and social traffic sources.
Challenges
A new site, on an established block.
The perfume industry is very competitive, with established players. Starting with a fresh domain building our authority needed to happen quick.
The website was setup for social, without any real thought behind ranking in search engines. We had to make sure this was fixed.
Solutions
Website optimisation & outreach
We had extensive duplicate pages, canonical issues, and extremely long URLs. So we firstly did a technical audit, and then made sure to review all the content. We then put a plan together that ensured we had a solid footing.
At the same time we drew up a plan for extensive outreach, TFW was only going to make waves with consistent backlinks, from high authoritative websites.
Results
Organic is now their biggest channel
A long way to go still, however organic in just 12 months SEO has become their biggest channel.
