If you have ever spoken about online business or e-commerce SEO, you will know how crucial it is to improve the visibility of your product pages and then ultimately draw page views.
So, when you optimise your site for search engines, you are increasing the chances of appearing in relevant search queries, whether it be organic search results or results specific to shopping. E-commerce SEO is simply a cut above normal SEO because you need to optimise the pages to rank through large inventories and ensure that your product is visible.
In this guide, we’ll explore e-commerce SEO essentials, challenges, benefits, and how you can measure success so your online shop shines in a competitive environment.
Understanding e-commerce SEO
Many rankings are involved in positioning e-commerce websites, including their relevance and authority for a given search. The two main types of e-commerce SEO are shopping results SEO and organic listings SEO.
- Shopping results: SEO involves getting product pages organised to produce shopping listings in the search results. These entries typically feature a product image, price, and availability. For e-commerce websites, ensuring product information is accurate, having relevant keywords, and optimising product feeds for search engines to crawl and index in order to perform well in shopping results is key.
- Organic listings: The product and category pages are ranked by traditional search results using SEO. This means ensuring the content on your website (e.g., meta tags, headers, product descriptions, etc.) is optimised with search intent in mind. You also need high on-page optimisation, excellent technical SEO, content that is both useful and valuable to the users, and search engine crawlers to get to the top spots in organic results.
While traditional SEO focuses (more or less) on squeezing a specific, standalone