eCommerce SEO Services
We help small to medium sized eCommerce businesses grow revenue through organic search.
A little more about our process...
1
Audit
To outline our strategy we need to understand where you’re at currently. An in-depth technical and content audit.
2
Strategy
After our audit we’ll know what we need to fix from a technical standpoint, and now we’ll know where to focus.
3
Do The Work
This is where we spend most of our time, obviously. We can’t get you results without actually doing the work!
4
Results & Improve
We are always tracking what works and what doesn’t, this way we are constantly improving your campaigns.
When it all comes together.
Whilst working with Brick-Anew, we boosted traffic by 308%, conversion rate by 25%, built over 200 referring domains and achieved 700+ first page rankings.
>
0
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in additional organic traffic since working with Arken Digital Bristol SEO Agency.
What our previous clients say
“It is great working with Arken, they are highly responsive, knowledgeable and trustworthy. They take the time to both understand our needs as a business as well as explain in simple terms what actions they are undertaking for us. Would highly recommend.”
— Henry WaddiloveNovus 
“Richard and the team at Arken are absolutely phenomenal to work with, and they're also great human beings to boot. The time, care, and attention to detail they put into my project felt as if they were designing something for a close friend, not just a client. I would highly recommend speaking with, and hiring them for your needs as well!”
— Gregory OffnerGregoryOffner.com 
“Arken are great to work with. Richard always keeps us up to date and feels like one of our team rather than an agency. They have really grew our organic traffic and we are seeing the results each month. Highly recommend them.”
— Katie AlhanThe Fragrance World 
“Working with Richard from Arken has been brilliant and extremely easy, he has also been very patient with me would thoroughly recommend Arken if you are looking to have a website built.”
— Moira DoheryMD Business Coach 
“Fantastic communication and quality of work! We would highly recommend Richard and the team at Arken”
— Joshua WhiteCopycat Fragrances 
“The support provided has been fantastic and I have seen significant improvements to my website (looks and speed) and rankings on Google. The website went from not being listed on Google at all to page 1 for my top keywords and I have seen a substantial increase in the number of enquiries and new business as a result.”
— Paul ReedReed Accountants 
“Arken digital have been instrumental in growing our website and digital presence. When Arken approached us we were really struggling to find our website in the rankings. Arken have been able to get us into the top 3 spots for our search category. As a result we have seen a huge increase in quality enquiries and new business. We worked closely with them in rebuilding our website and have been very happy with the results.”
— Henry ScottPehrsson Scott 
“Arken delivered a web project for our business efficiently and on budget. They were a real ease to work with and we couldn't recommend them more.”
— Jake RussellMercatus 
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What to Expect When Collaborating with Us
Project Kickoff
Onboarding is the first step for every eCommerce SEO project. This is when we determine our aims and ensure that we have a clear plan for collaborating. We are also confirming our access to all appropriate tools and resources needed for the success of the project.
eCommerce SEO Strategy & Research
Keyword research is the first step in any eCommerce SEO project. It is important to know your targets and how to reach them. For eCommerce, this translates to product and category page optimisation and content that speaks to customers earlier in the buying journey.
For example, using a mattress retailer, this could be content around getting better sleep. This brings in relevant visitors as well as content to help you build links later.
Technical SEO for eCommerce
For eCommerce sites, this number of product pages is often significant, so there are lots of opportunities to ensure these pages are crawlable, indexable, and not wrongly canonicalised — things we come across and fix in the course of doing SEO.
We do a thorough audit to fix and resolve technical SEO issues and optimise the website for success. Technical SEO is the basis upon which successful SEO practices are built.
Content Creation & Optimisation
Unless you’re launching a brand new site from scratch, you’ll have existing content for your products and categories. The next step is to improve and optimise these pages to perform better. We’ll also identify any additional content that may need to be created based on our keyword research to continue to strengthen the site’s relevance and visibility.
Asset Creation
The main problem that eCommerce sites encounter when it comes to backlink building is that they have very little high-quality linkable/informative content. What our approach looks like at this stage is producing linkable content that helps your audience. This type of content drives valuable backlinks, generates organic traffic, and ultimately pays dividends long after its relevance (and usefulness) has passed.
Outreach
Great content is only half of the battle, and now you need to make sure the right people see it. We will conduct outreach campaigns to reach the target audience and promote your content. With a professional, brand-safe, and GDPR-compliant experience, we protect your reputation while reaching wider audiences.
Project End & Reflection
We have a thorough review after every project to discuss performance and areas of improvement. And though we’ve done plenty of eCommerce sites, we strive for even better results each time and constantly evolve how we go about achieving each one.
Sound good?
Questions?
We collaborate with numerous eCommerce platforms, such as Shopify, WooCommerce, Magento, BigCommerce, Wix, and Squarespace, to name a few. We also can adopt several approaches to optimise search engine optimisation according to the best practices of each platform.
Our approach to link building is strategically centred around producing content that is high-quality and relevant. Examples may include link building, which describes outreach to authoritative sites in your industry; guest blogging, which describes writing for big platforms that can help you build credibility; or influencer marketing, which describes getting in contact with influencers in your area to get more exposure. All outreach is done ethically and using best practices.
We cover all the stages of the buyer’s journey but especially focus on producing content for the awareness and consideration stages. This may be targeting broader, searcher informational queries higher in the funnel — for instance, with blog posts or guides — and then working through to more product-specific content as the customer draws closer to purchasing.
We employ a slew of industry-leading tools to analyse and optimise your eCommerce site. Some of them are Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console etc. This allows us to monitor keyword performance, study competitors, and pinpoint technical problems.
Yes, we do help brand-new websites. It’s all the more reason to get your SEO on point from the get-go; the stakes are higher than you might think. We ensure that your site has a strong SEO foundation with keyword research, site structure optimisation, content creation and the first backlinks.
Absolutely! This is where we excel and can help improve site speed, mobile usability, crawl errors, index and structured data. We offer technical audits to ensure your website’s infrastructure is conducive to search engines.
We do not promise results because it is impossible to predict the future of SEO, but in exchange, we offer the strategy to get there and constant improvements. SEO is a long-term commitment, and we aim to generate sustainable, measurable results over time.
We could work on Google Ads, Facebook Ads and other paid campaigns to support your organic SEO efforts and get fast visitors to your store.
Prices for eCommerce SEO services depend on the amount of work, the site’s size, and the competition in the market in which you are located. Our packages can be fully customised to suit your business objectives! Reach us for a comprehensive plan.
We will deliver regular, clear reports on metrics vital to our success, from organic traffic and keyword rankings to backlink profiles, conversion rates, and more. These screenshots allow you to monitor your progress and calculate your SEO activity’s return on investment (ROI).
SEO is a long-term game, and it usually takes 3-6 months until you begin to see significant improvements in rankings and traffic. But results are contingent on competition, how authoritative the current website is, and the effort put in.
What makes eCommerce SEO different is that it centres around product pages, category pages and the user journey to optimally drive conversions. It encompasses specialised strategies, including optimising product descriptions, managing reviews, rich snippets, and structured site architecture for search engines to navigate and crawl upon.
